April 14, 2022
EVALUATING PROFITS IN 4 STEPS
Measuring your profits isn’t just important for reporting or tax purposes. It’s also vital for good decision-making. Doing it right will give you insights about how to optimize prices, which product lines to focus on or drop and how to better run your company.
Unfortunately, many entrepreneurs have a poor handle on their company’s finances or a false sense of their profitability. They may rely on a bookkeeper or accountant to do their books without getting the information they need to understand how they’re generating profits.
Here are four steps that should be used to properly measure your profits.
1. Take ownership of your numbers
As a business manager, you need to have a good handle on your finances. You can’t abdicate responsibility to a third party bookkeeper or accountant. They won’t understand your business as well as you do.
Their standard reporting usually won’t give a complete picture of how your business generates money. They won’t typically be there. It’s up to you to make sure you get these numbers for your business.
2. Check your financial statements for mistakes
Take a close look at your income statements and balance sheet to make sure items are recorded in the right place. It’s common for financial statements to incorrectly categorize such things as costs and assets, even when prepared by a professional bookkeeper or accountant. This can result in expensive tax liability errors or an inaccurate view of your profitability.
For example, businesses often misclassify their material costs under “cost of sales,” whereas some of it may actually be an inventory asset that gets drawn down over time. The business then appears to be less profitable than it really is.
3. Break down your costs and revenues
Measuring your profits isn’t just about determining your overall business margins. You should also be aware of the profitability of various product lines, distribution channels and key customer segments.
To do this, you’ll need to have detailed breakdowns of your costs and revenues. That includes separating out variable costs for each product line (i.e., raw material, labour, production and shipping) and fixed costs for the business (i.e., rent, insurance and office supplies).
Knowing the profitability of each product can help you focus on higher-margin areas or disengage from lower-margin ones. It can also show if your products are priced appropriately or if your overhead is reasonable.
If you don’t know what net margin you need to pay for overhead, then you may price your products wrong. Or if your overhead costs are too high, you can make a decision to become more efficient.
4. Ask your team for detailed reporting
Work with your bookkeeper or accountant to get a detailed profit breakdown for your business on a regular basis—for example, weekly, monthly, quarterly or at least annually—whatever makes sense for your business.
Think about what details would be most useful for running your business. Then, ask your bookkeeper or accountant to prepare regular reports that clearly present this information. With today’s technology, you should be able to look at your financials with a simple press of a button, provided your bookkeeper or accountant is up to date with entering all of your financial transactions. You may need to hire an outside financial expert to help you set up the reporting and determine how to optimally break down your numbers.