*Digital Marketing Communications Specialist

LocationMississauga
Job CategoryInformation Technology
SP-ID25692
Position TypeContract
Application Deadline November 6, 2020
Experience Required5+ years
Job Duration1 year
Education RequiredN/A

Our client is looking for a “*Digital Marketing Communications Specialist” to work in Mississauga.
 
JOB DESCRIPTION:
 
Key Responsibilities:
• Drive marketing automation and personalization in our digital communications using marketing technology
• Help establish the strategy to scale customer engagement across both existing and future products & services by mapping out the customer journeys
• Optimize our existing customer communications to drive greater engagement using customer insights, performance data, with a test & learn approach
• Create multi-touchpoint customer journeys that span across a variety of tactics including email, SMS, digital and social
• Develop detailed marketing communication briefs, and work closely with agencies on the creative development
• Partner with the data teams to develop business rules and better understand the segmentation to ensure that messaging is tailored to the audience
• Manage the execution of various targeted tactics including email, direct mail, SMS, social media, web banners and SEM
• Push the boundaries on creative, targeting, strategy and tactics to help push the needle on direct marketing campaigns
• Deliver post mortems with results, leveraging big data insights, and provide recommendations for future campaigns
• Follow market dynamics and trends to ensure the marketing programs are relevant and deliver the expected results
• Input on new opportunities to grow the market, demonstrating a strong understanding of the competitive and industry landscape
• Identify ways to grow customer engagement using leading ad platforms such as Google and Facebook, and new technology

Essential Qualifications:
• University degree in Business, Marketing and/or related discipline
• 3-5 years experience working in a marketing agency environment as an Account Supervisor or Account Executive, or within a Marketing department
• Experience working with Customer Relationship Management (CRM) software, and a solid knowledge of customer journey mapping
• Experience developing marketing communications material including writing briefs and strong creative assessment ability is a strong asset
• Experience managing the development and execution of marketing campaigns, including email, social media, SEM, banners and direct mail
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment
• Naturally analytical and proactive
• Possess excellent written and verbal communication skills
• Highly organized with a keen ability to focus on the details
• Have a customer-first mentality
• Passionate about consumer marketing and technology
• Proven problem solver with the ability to proactively brainstorm solutions
• Detail and results oriented
• Experience within the telecommunications industry is an asset
• Bilingual (French & English) is an asset

 
To apply, send your resume to:
r.jeon@maxsys.ca