*Specialist, Marketing Communications

Job CategoryInformation Technology
Position TypeContract
Application Deadline November 20, 2020
Experience Required5+ years
Job Duration1 year
Education RequiredN/A

Our client is looking for a “*Specialist, Marketing Communications” to work in Mississauga.
• Drive marketing automation and personalization in our digital communications using marketing technology
• Help establish the strategy to scale customer engagement across both existing and future products & services by mapping out the customer journeys
• Optimize our existing customer communications to drive greater engagement using customer insights, performance data, with a test & learn approach
• Create multi-touchpoint customer journeys that span across a variety of tactics including email, SMS, digital and social
• Develop detailed marketing communication briefs, and work closely with agencies on the creative development
• Partner with the data teams to develop business rules and better understand the segmentation to ensure that messaging is tailored to the audience
• Manage the execution of various targeted tactics including email, direct mail, SMS, social media, web banners and SEM
• Push the boundaries on creative, targeting, strategy and tactics to help push the needle on direct marketing campaigns
• Deliver post mortems with results, leveraging big data insights, and provide recommendations for future campaigns
• Follow market dynamics and trends to ensure the marketing programs are relevant and deliver the expected results
• Input on new opportunities to grow the market, demonstrating a strong understanding of the competitive and industry landscape
• Identify ways to grow customer engagement using leading ad platforms such as Google and Facebook, and new technology

To apply, send your resume to: